Sunday, July 17, 2011

GEICO launches HomeFront SM - Business Wire (press release)

Eastern Daylight Time 

GEICO’s new social media platform connects military personnel with family and friends


WASHINGTON--(BUSINESS WIRE)--GEICO has launched HomeFront, a new initiative to help deployed military service men and women overseas and around the U.S. stay connected with their family and friends back home. HomeFront is a dual Web and mobile app resource that allows its users to share videos and pictures. It is a social media site designed by GEICO for members of the military.



“GEICO is honored to show the military our continued gratitude and support, so it’s symbolic that we launch HomeFront on Independence Day”


“GEICO is honored to show the military our continued gratitude and support, so it’s symbolic that we launch HomeFront on Independence Day,” said Marie Motowylak, GEICO Internet Business Unit sales director. “The men and women who serve in our military, sacrifice so much to protect our freedom. HomeFront keeps them connected to loved ones while they are away.”


HomeFront features an interactive calendar that family members at home and deployed military personnel can update to stay informed with day-to-day activities and events.


HomeFront’s mobile app functionality is available from the Android store for smartphone users. For more information, please visit http://www.geico.com/information/military/homefront.


GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. The company is celebrating its 75th anniversary this year. GEICO handles auto insurance coverage for 10 million private passenger auto policies and insures more than 16 million vehicles.


In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.


As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.


Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6781407&lang=en


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